It’s official, but I need your HELP!
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Out of sheer curiosity, the great team at Compete used their demographic data to craft a mini-infographic showing the income breakdown across 6 of the top social sites. The US Browser Population is lined beneath each data-set for further comparison and context.
Of these properties, LinkedIn shows the most notable emphasis towards a specific demographic, individuals earning 60k and above. Pinterest shows a slightly higher representation among higher income demographics and Tumblr shows the same slight skew towards less affluent demographics.
Facebook and Google+ show even representation between all demographics, probably a result of how pervasive they are across the social-scape.
Facebook, Linkedin, Google Plus, Twitter, Pinterest, Instagram the list goes on. Owning your social profiles means filling out your bio completely, having a professional profile picture, and most importantly securing any vanity URLS these platforms provide such as Facebook.com/yourname or your Twitter handle.
It’s also a good idea to stay up to date on new platforms being released so you can be one step ahead of your competition in securing your name.
If you’re already established on these channels and have been for some time, go back through to make sure it’s cleaned up. There’s no telling how deep a recruiter will dig to find dirt.
There are several services out there that can secure the available profiles for you, but some of them will cost upwards to $500 . The fact is, not every profile is important. It is important for you to secure, but not every profile will be active. There is simply no way to remain active on every social network without neglecting another – unless you get paid by someone to “socialize”. I would say, claim the major ones, then work gradually on claiming ones you might have future interest in using to some degree and one that plays into your social media marketing plan.
Remember, your name on these social profiles will also rank highly in search engines as most of them have high authority.
** this is part 2 of a 5 part blog series on assisting you to better understand you online “Brand” and the value it speaks if you don’t take measures to be aggressive in claiming search rank **
Believe it or not, your name is a brand and in today’s world where most first impressions are made online, you better believe that owning your name is more important that it’s ever been.
Let’s face it, if you’re applying for a job, you will be “Google’d“. Your social profiles will be checked, and any compromising photos or negative press found can and will be used against you. Don’t make it that easy for recruiters to dismiss you, since they’re already looking for any reason to make their stack of resumes any smaller.
Regardless of whether you’re looking for a job or not, reputation management and your personal brand online should be important to you.
You need to stake your claim and start with owning these first!
What’s the first thing hiring mangers do after your resume has made it past the first round of cuts? They Google your name.
Now, some of you may have a commonly used first and last name – you are going to have challenges ahead of you if you fit into this category, but if you’re like me, “Brad Huss” is not a common last name. But would you believe how surprised I was when I checked BradHuss.com a couple years back only to find a website dedicated to a real estate agent in Arizona. I was pretty upset that my name was taken; sad actually because I have been know as a “computer person” since my college days. I never once thought of claiming my own domain name until I discovered it was already claimed. So, how did I get the domain? – it took patience and I will be glad to personally share the process if you contact me.
Owning your search results means creating a strategy to move up the rankings. This can be done in many ways, here’s three to get you started.
1. Get a website with your name as the domain and use it to showcase your accomplishments.
2. Create a blog that you update frequently and are the author.
** this is part 1 of a 5 part blog series on assisting you to better understand you online “Brand” and the value it speaks if you don’t take measures to be aggressive in claiming search rank **
Your website is the most obvious and basic marketing tool your business has, so it is vital that it is done right.
A website that is “done right” is one that reaches your target audience, meets your business goals, and answers your users’ questions, not one that you think ‘looks good’. Poorly designed sites translate into instantaneous loss in revenue from potential clients turning away.
Avoid this, and grow your bottom line, by avoiding these all too common errors:
1. Lack of Market Knowledge
Design revolves around your business needs, which it can’t successfully do without a clear understanding of your market. Biggest mistake clients make is they design the website for their own taste and liking, but they are usually NOT the target audience.
2. Getting Flashy or Too Busy
Focus on what counts, not on what will turn users away with a headache. Visitors need to find information easily and clearly, especially if they are using mobile devices. Did you know that if a visitor to your site can’t find what he or she needs within literally 3 seconds, it’s too late? Don’t overdo it.
3. No Clear Call to Action
Your site is clean, clear, and meaningful; now, what’s the point? What are users supposed to do with all of this? Maybe the call to action is to buy a product, or perhaps it’s to fill out a contact form. Regardless, this needs to be in an easy to find, clear location that users will understand and choose. If the content on your website answers the question “What’s my benefit?” your call to action should tell them how to get there. A great website holds the visitor by their hand and directs them where to go next.
4. Over or Under Paying
Do your research to make sure what you build is the right value for your business. Don’t overpay, you’ll never see ROI. Don’t underpay, it will not be effective.
5. Vague or Outdated Content
It is very frustrating as a customer to find outdated or irrelevant information. Avoid this, so that users don’t assume you are behind the game, or even out of business. Reach your current and potential customers, update your blog at least once a week (if you have one), and don’t show off your social media if you have a small following, as this may do more harm than good.
6. Thinking “Everyone is my Target Audience”
A lack of focus leads to a lack of success. Of course, if people outside of your demographic purchase your service or product, you shouldn’t turn them away. But figure out who you should try to accommodate, and focus on them. Trying to please everyone tends to lead to not pleasing anyone. Use the 80/20 rule. Focus on 80% of your target audience.
7. Believing You Can DIY
You may be able to put together your own furniture from Ikea, but building your brand is no coffee table. Your website is the first impression of your brand, and first impressions are everything.
Have you made some of the mistakes above? What mistakes have you seen made?
Has any noticed the creation of the new NBA New Orleans Pelicans Twitter profile? I cannot deem if it is @NOLAPelicans or @NOPelicans .. Kinda confusing, but yet – smart to secure both. Both have pluses and minuses .. I like the take of “No Pelicans” and I can see the limitless jokes ensuing – but not being a native of New Orleans; “NOLA” might be more fitting and create more community and support.
One thing I have noticed, and not sure why they have not capitalized on the name change .. if the current owners are releasing the “Hornets” name and if Charlotte will grab it up and change from the “Bobcats” – then why not retain the 110k followers and allow the “NEW” Charlotte Hornets franchise to build up the Twitter following on their own .. Allow the HORNETS to rebuild the fan base and dominate on the current following that has clearly been established. I see no reason to reinvent the wheel.
Just my thoughts; might not be the most clear – but what’s your take on this interesting discovery?
Request and covet your prayers requests for me today; specifically around 10 AM.