In June, Shaun McGowan’s business, Beep.com.au, was turning over $60 million. Five months later the company has grown by 60%, now exceeding $100 million in turnover, through one simple change – the domain name. McGowan purchased a new, premium domain name CarLoans.com.au in June and since then the business’s click throughs have increased, its marketing spend has reduced and turnover has increased by $40 million. Speaking to SmartCompany,McGowan says the change has made a “massive” … [Read more...]
Social Makeup of Social Media Income
Out of sheer curiosity, the great team at Compete used their demographic data to craft a mini-infographic showing the income breakdown across 6 of the top social sites. The US Browser Population is lined beneath each data-set for further comparison and context. Of these properties, LinkedIn shows the most notable emphasis towards a specific demographic, individuals earning 60k and above. Pinterest shows a slightly higher representation among higher income demographics and Tumblr shows the … [Read more...]
5 WAYS TO OWN YOUR PERSONAL BRAND ONLINE
2. OWN YOUR SOCIAL PROFILES Facebook, Linkedin, Google Plus, Twitter, Pinterest, Instagram the list goes on. Owning your social profiles means filling out your bio completely, having a professional profile picture, and most importantly securing any vanity URLS these platforms provide such as Facebook.com/yourname or your Twitter handle. It’s also a good idea to stay up to date on new platforms being released so you can be one step ahead of your competition in securing your name. If you’re … [Read more...]
5 Ways to Own Your Personal Brand Online
Believe it or not, your name is a brand and in today’s world where most first impressions are made online, you better believe that owning your name is more important that it’s ever been. Let’s face it, if you’re applying for a job, you will be "Google'd". Your social profiles will be checked, and any compromising photos or negative press found can and will be used against you. Don’t make it that easy for recruiters to dismiss you, since they’re already looking for any reason to make their … [Read more...]
Twitter Abbreviations
B4- Before b/c, bc- Because BRB - Be Right Back BTW - By The Way DM- Direct message, a private message or “direct message” to a person you follow. EM or EML- Email Fab- Fabulous FB- Facebook FF- Follow Friday(#followfriday) A Twitter “endorsement” Tweeted show the user's favorite people on twitter. Followers- Twitter Members that follow user updates F2F (and while we’re at it, B2B, B2C): face to face, Business to business, Business to Client (Business to … [Read more...]
Social Plugin for WordPress
Integrate WordPress with Twitter and Facebook, so you can collect everything people are saying about your blog in one place. Post to Facebook pages Import Facebook likes Add multiple Twitter and Facebook accounts New display for retweets and likes Intelligent retweet detection Improved search for Facebook responses Refined threading of replies from social networks Find out more and download your copy here - http://mailchimp.com/social-plugin-for-wordpress/ ... Only wished … [Read more...]
ReTweet etiquette
How Do You Thank Someone For A Retweet? If you’re active on Twitter, you probably have gotten a “thanks for the RT.” Saying “thank you” helps build brand loyalty and brings a conversational aspect to your tweets. We all struggle on what’s the correct etiquette for thanking someone on Twitter. Do you always have to say thanks? Are there other ways to show your gratitude? DO’s Follow the user - Review their profile and if they are a good fit, follow them. Reciprocate - Scan their … [Read more...]
SocialBro
SocialBro is a tool to manage and analyze your Twitter community. With SocialBro you will be able to learn more about your community thanks to different search criteria and filters that can be applied to your followers and friends. SocialBro's technology allows you to download all your community to your Chrome Web Browser and browse them even if you are offline. Features - Download all your Twitter community (followers/ friends) to a local database which you can consult offline. - Search … [Read more...]
@SpreeCast #Beta
"So... what's Spreecast?" Spreecast™ is the social video platform that lets people broadcast together. Up to 4 people on camera at once. Unlimited number of people can view (can also be private). Recorded live and immediately available for playback. Chat, ask questions, join in on camera! Creating your own spreecast is currently by invite only. Request one below. (**I only have 5 to giveaway**) … [Read more...]
@MarketMeSuite
Did you know that when you post your messages to Twitter, no matter which of the popular applications you use, did you realize that you're giving away valuable real estate and backlinks to someone else? If you use TweetDeck, Seesmic, Hootsuite, or virtually any other application, go check your Twitter feed now and you'll see what I mean. Every single tweet you post on YOUR page has THEIR name on it, plus a link back to THEIR website. So, every time you tweet, you're advertising … [Read more...]